Moderasi Beragama dalam Ruang Digital: Studi atas Konten Dakwah di Platform YouTube dan TikTok

Abstract

This study aims to analyze the representation of religious moderation within Islamic preaching content on YouTube and TikTok, as well as to examine the strategies employed by digital preachers in promoting moderate Islamic values in the online sphere. Additionally, it explores audience responses toward such content. The rapid development of digital technology has significantly reshaped the way religious knowledge is produced, accessed, and interpreted, making social media platforms new arenas for open, dynamic, and participatory religious discourse. Using a descriptive qualitative approach, this research examines selected content from preachers known for promoting moderate Islamic narratives and analyzes audience comments to identify patterns of interaction and public perception. The findings indicate that religious moderation is represented through the use of soothing language, messages of tolerance, rejection of extremism, and emphasis on Islam as a religion of mercy. YouTube serves as a platform for more detailed and argumentative explanations, while TikTok effectively delivers short, creative, and easily comprehensible messages suited for younger audiences. Content creators employ several strategies, including the use of digital trends, engaging visuals, storytelling techniques, and relevant hashtags to maximize content reach. Audience responses are generally positive, reflecting the public’s need for inclusive and contextual religious understanding, although some resistance persists among groups with rigid views. Overall, the study concludes that moderate Islamic preaching in digital spaces holds significant potential to foster a peaceful, adaptive, and non-polarizing religious ecosystem.